Retail Lighting – Older Customers

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· Go round your shop wearing a pair of lightly shaded sunglasses to get an idea of what older people see.

· Older customers tend not to like multi-coloured lights.

· Older customers value quality more than younger customers – use quality lighting fitments (look the part).

· Older customers tend to be richer than younger customers – where you have mixed age customers use lighting to suit the older customer, they are more likely to spend more money.

· Most older customers travel to shops in cars – provide good car park lighting.

· Light shelving so older customers can see shelf labels.

· Making it easier for older customers tends to make it a lot easier for younger customers – everyone benefits.

· Light pathways to shops – older customers are more prone to trips.

· Older customers like brighter lighting.

· Older eyes take longer to adjust to different levels of lighting – change light levels gradually.

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This webpage provides short tips and advice about retail lighting for older customers.

· Older customers tend to have worse eyesight than younger customers – provide extra lighting near products (to read labels) and at the till.