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Lighting That Allows Customers To Examine Goods |
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Home > Small Business Advice > Small Business Lighting > Lighting That Allows Customers To Examine Goods |
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The most important reason to install retail lighting that allows customers to examine goods is that some customers will not buy goods without being able to examine the goods.
Examining goods is an important part of most buying decisions, if customers cannot examine the goods they will not buy the goods
For instance many people examine clothing for flaws, for instance pulled threads and missing buttons.
Another reason to install lighting that allows customers to examine goods is the information on labels. Information on labels is an important part of the purchase decision for many items, for instance diet foods. How many calories? How much fat?
Look at customers in your shop – do they read labels? On all goods? On some goods?
Ensure that customers can read labels easy, not having enough light to read is annoying.
People like to compare goods, for instance clothing. Does the lighting allow customers to compare goods? is there a well lit area at, or near, to all displays?
Do your customers compare goods? Do your customers have to walk across the shop to find a well lit area to compare goods?
Links
Small Business Guideline Prices
Small Business Lighting ‘Home Page’
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This webpage gives 3 reasons why it important to have retail lighting that allows customers to examine goods:
· Allows customers to examine goods.
· Allows customers to read labels.
· Allows customers to compare goods. |
