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Directional Lighting |
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Home > Small Business Advice > Small Business Lighting > Types Of Retail Lighting > Directional Lighting |
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This webpage is about directional lighting in a retail environment.
This web page answers the questions:
· What is directional lighting?
· When to use directional lighting in a retail environment. |
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What Is Directional Lighting?
Directional lighting is as in the name – light that is directed in a specific direction.
An anglepoise lamp is directional, a spotlight is directional. Spotlights and anglepoise lamps direct the light in a direction.
A floodlight is not directional, a street light is not directional; floodlights and street lights direct their light over a wide area.
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When To Use Directional Lighting In A Retail Environment
Use directional lighting to:
· Make a task easier. · Shine light on the job, for instance tills, checkout areas and other point of sale areas.
· Highlight special offers. · People are drawn to brightly lit areas.
· Create an atmosphere. · Light internal and external architectural features.
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Aquadulza Restaurant, Varese, Northern Italy. http://www.acquadulza.it |
